What’s changed with Google search? People used to search, scroll and click. Now they often get the answer right at the top of the page,
Robert Greene put it bluntly in The 48 Laws of Power. Being ignored is worse than being criticised. Most small businesses are invisible. Not because
Katrina McBride, Marketing Performance & AI Strategist | The Advert Elixir AI Strategy | Digital Marketing | Business Growth You’ve heard the word AI about
You’re spending money on Instagram ads. You’re getting clicks. But the phone isn’t ringing and the booking calendar isn’t filling up. Sound familiar? Here’s the
If you are a business owner in Donegal searching for someone to manage your social media, you are probably overwhelmed. There are a lot of
Q: I keep hearing Meta is automating everything. Is that actually true, and should I be worried? Mostly true, and the worry is valid if
Every Irish business owner is being told to use AI. Almost nobody is being told how to use it without losing control of their sales
Someone asked me recently what lead generation actually looks like in 2026 and specifically, what is working right now, not in theory, not from a
If you’re a coach selling online programmes or memberships in Dublin, you’ve probably noticed how crowded the space has become. Everyone is running ads.Everyone has
In late 2025, I worked with an online home décor brand selling products across Ireland and the UK.They had great products – stylish, affordable, and
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