In short: The Advert Elixir is a salon and beauty marketing consultancy based in Ballybofey, Co. Donegal, Ireland, run by Katrina McBride. The Growth Elixir AI helps hair salons, hair loss clinics, aesthetic clinics, beauty salons and haircare and skincare brands get more bookings and online sales, using Facebook, Instagram and YouTube ads, AI chat booking, email and SMS follow-up, and visibility in Google and AI search. Plans start from €1,950 a month, with a 90-day results guarantee.
What is The Growth Elixir AI for hair and beauty?+
The Growth Elixir AI is a done-for-you marketing system for hair salons, clinics and beauty brands, run by Katrina McBride of The Advert Elixir. It combines Facebook, Instagram and YouTube ads, AI chat that answers enquiries and books clients 24/7, and automatic email and SMS follow-up that brings clients back to rebook or reorder.
How do I get more clients for my salon?+
Get in front of the right local clients with targeted Facebook and Instagram ads, answer every enquiry fast, and make booking easy. Then remind past clients to rebook at the right time. Most salons lose more money from slow replies and clients who never come back than from a lack of new followers.
Do Facebook and Instagram ads work for hair salons and beauty clinics?+
Yes, when they're set up to drive bookings rather than likes. Ads work best when they target people ready to spend, send them to a page built to book, and are backed by fast replies and follow-up. Hair events for one client were booked out within 30 days using this approach.
How much does salon marketing cost in Ireland?+
The Growth Elixir starts from €1,950 a month, depending on what your business needs. Ad spend is separate and paid directly to Meta or Google, so you always own your ad accounts and data. For most established salons and clinics, a few extra clients or orders a month covers the cost.
How long does it take to see results?+
Most businesses see new enquiries within the first few weeks of ads going live. We agree one clear target and your starting numbers on the first call, and work to hit it within 90 days. If we don't, I keep working with no management fee until we do.
I've tried ads before and they didn't work. Why is this different?+
Most ads fail because nothing happens after the click. Enquiries go unanswered, nobody follows up, and clients never rebook. I build the whole journey, not just the ads, and I track it on bookings and sales, not likes.
Do I need to post more on social media?+
No. This isn't about posting more. It's about turning the people who already see you into paying clients, and reaching new people with ads that are built to book.
How can I reduce no-shows and last-minute cancellations?+
Automatic booking confirmations and reminders by email and text cut no-shows, and a simple rebooking link makes it easy for clients to move an appointment instead of just not turning up. Freed-up slots can then be offered to clients waiting for a space.
How do I get clients to rebook?+
Send a timed reminder when they're due, for example six weeks after a colour or root touch-up, with a one-tap link to book. Aftercare emails and win-back messages for clients you haven't seen in a while bring back your easiest, most profitable sales.
We're too busy to answer messages. Will this work for us?+
That's exactly who it's for. AI chat answers questions on your website and in your DMs and books people in, and missed calls get an automatic text back, so your team can stay with clients.
I sell haircare or skincare products online. Can you help?+
Yes. Product brands get the same system: ads that sell, product pages that convert, abandoned basket follow-up, repeat-purchase emails and a steady flow of reviews. It's all tracked on sales and revenue.
How do I get my salon or beauty brand to show up in ChatGPT and Google AI answers?+
AI search tools recommend businesses they can clearly understand and trust. That means a well-structured website with clear answers, schema markup, consistent business details across the web and genuine reviews. Getting found in Google and ChatGPT answers is part of the Growth Elixir system.
Do you only work with salons in Donegal?+
No. I'm based in Ballybofey, Co. Donegal, and work with hair and beauty businesses across Ireland, the UK, the US, Australia and Canada. Everything is done online, with a monthly video call.
Does it work with my booking system or online shop?+
I work with the booking system and online shop you already use wherever possible, so your diary and products stay where they are. We'll check your setup on the free Growth Check call.
How does the 90-day guarantee work?+
We agree one target and your starting numbers on the first call. If we don't hit it within 90 days, I keep working with no management fee until we do. You keep the agreed ad budget running and do the monthly catch-up.
Is ad spend included?+
No. You pay the platforms directly, so the ad accounts and the data are always yours.
Is it GDPR compliant?+
Yes. Every form captures clear consent, and client details are stored in your own systems.
Who is Katrina McBride?+
Katrina McBride is the founder of The Advert Elixir, a marketing consultancy in Ballybofey, Co. Donegal, Ireland. She has 15 years of experience in advertising, a Master's in Marketing and a SEMrush AI Marketing certification, and has worked with hair, skincare and beauty brands across Ireland and the UK.
