Last updated: 10 October 2026
1. Who I am
The Advert Elixir is a digital marketing consultancy run by Katrina McBride. I’m the data controller for personal data collected through theadvertelixir.com and through working with me.
- Address: Cappry, Ballybofey, Co. Donegal, Ireland
- Email: katrina@theadvertelixir.com
- Phone: +353 86 872 5706
I don’t have a Data Protection Officer, because a business my size isn’t required to. Send any privacy question to the email above and I’ll reply within 30 days.
2. What I collect
Information you give me
- Contact and enquiry forms: your name, email, phone number, subject and message.
- Booking a call: your name, email and any answers you give on the Calendly booking form.
- Email, phone and video calls: whatever you choose to share about yourself and your business.
- Free guides and newsletter sign-ups: your name and email.
- Working together: business contact details, invoicing details, and access to ad accounts or tools you grant me.
Information collected automatically
When you visit the site, some data is collected by cookies and similar tools. This includes your IP address, browser and device type, pages visited, and how you arrived at the site. Marketing and analytics tools only run if you click “Accept” on the cookie banner. See section 5.
The website’s security software also logs IP addresses to block attacks. This happens for every visitor, because it’s needed to keep the site safe.
I don’t knowingly collect data from anyone under 16, and I don’t collect special category data such as health information.
3. Why I use it and the legal basis
| Purpose | What it involves | Legal basis |
|---|---|---|
| Replying to enquiries | Answering your form, email or call | Legitimate interests (responding to you) |
| Booking and holding calls | Scheduling and running a discovery call | Steps before a contract, at your request |
| Delivering client work | Managing campaigns, reporting, invoicing | Contract |
| Keeping records | Invoices and tax records | Legal obligation |
| Newsletter and free guides | Sending emails you signed up for | Consent (unsubscribe any time) |
| Website analytics | Understanding how the site is used | Consent (cookie banner) |
| Advertising and remarketing | Measuring ads and showing ads to past visitors on Meta, LinkedIn and Google | Consent (cookie banner) |
| Website security | Blocking spam and attacks | Legitimate interests (protecting the site) |
I don’t sell your data. I don’t use it for automated decisions that have a legal or similar effect on you.
4. Tools and service providers
These companies process data on my behalf, or set cookies when you accept them. Tools marked “Consent” only load after you click “Accept” on the cookie banner.
| Tool | Company | What it’s used for | Runs |
|---|---|---|---|
| Meta Pixel | Meta Platforms Ireland Ltd | Measuring and targeting Facebook and Instagram ads | Consent |
| LinkedIn Insight Tag | LinkedIn Ireland Unlimited Company | Measuring and targeting LinkedIn ads | Consent |
| Google Tag Manager | Google Ireland Ltd | Loading the analytics and ad tags | Consent |
| Google Analytics 4 | Google Ireland Ltd | Website statistics | Consent |
| Google Ads | Google Ireland Ltd | Measuring Google ad conversions and remarketing | Consent |
| Leadfeeder | Dealfront | Identifying which companies visit the site | Consent |
| Brevo | Sendinblue SAS (France) | Email newsletters, sign-up forms and website tracking | Consent for tracking; sign-up for emails |
| WonderPush | WonderPush SAS (France) | Browser push notifications | Consent |
| Calendly | Calendly LLC (USA) | Booking calls | When you book |
| Contact Form 7 and Flamingo | Runs on my own website | Receiving and storing form enquiries | When you submit a form |
| Wordfence | Defiant Inc (USA) | Website security and blocking attacks | Always |
| Complianz | Complianz BV (Netherlands) | Recording your cookie choices | Always |
| Website hosting | Hostinger International Ltd | Hosting the website and its database | Always |
I may also share data with my accountant, or with authorities when the law requires it.
5. Cookies, retention and transfers
Cookies and consent
When you first visit, a banner lets you accept, deny or choose which cookies to allow. Analytics and marketing tools stay switched off until you click “Accept”. You can change your choice at any time using the “Manage consent” tab on every page. The full list of cookies is in the Cookie Policy.
How long I keep data
| Data | How long |
|---|---|
| Enquiries that don’t lead to work | 2 years from last contact |
| Client records and correspondence | 6 years after the work ends |
| Invoices and tax records | 6 years (Irish Revenue requirement) |
| Newsletter subscribers | Until you unsubscribe |
| Analytics and ad data | Set by each tool, usually up to 14 months for Google Analytics |
| Cookie consent record | 12 months, then the banner asks again |
Transfers outside the EU
Some providers, including Google, Meta, LinkedIn, Calendly and Wordfence, may process data in the United States. These transfers are covered by the EU-US Data Privacy Framework or by the European Commission’s Standard Contractual Clauses.
Security
The site runs on HTTPS, is protected by security software, and is backed up. Only I have access to enquiries and client data.
6. Your rights
Under GDPR you can ask me to:
- Give you a copy of the data I hold about you
- Correct anything that’s wrong or incomplete
- Delete your data, where I don’t have to keep it by law
- Restrict or stop using your data in certain cases
- Send your data to you or another provider in a usable format
- Stop using your data for marketing, at any time
- Withdraw consent you’ve given, at any time. This doesn’t affect anything done before you withdrew it
Email katrina@theadvertelixir.com to use any of these rights. I’ll reply within one month. There’s no charge.
Complaints
If you’re unhappy with how I handle your data, please tell me first so I can fix it. You also have the right to complain to the Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28.
Changes to this policy
I’ll update this page when the tools I use or the law changes. The date at the top shows the last update.
