If you’re a coach selling online programmes or memberships in Dublin, you’ve probably noticed how crowded the space has become.
Everyone is running ads.
Everyone has a funnel.
Everyone promises results.
And that means more competition, higher ad costs, and less attention.
The coaches who are winning in 2026 aren’t doing more.
They’re doing less – but smarter.
The Problem with Most Coaching Funnels
Most high-ticket coaches in Ireland and the UK are using:
- Long webinars
- Complicated VSL funnels
- Heavy email sequences
- Over-designed landing pages
- The same Meta ad strategies
It can work, but it’s noisy and expensive.
More steps = more drop-off.
And most people don’t have the patience for complex funnels anymore.
The Simple Funnel That Actually Converts
Here’s the lead generation funnel I use for high-ticket coaches in Dublin:
Facebook & Instagram Ads → Messenger / Lead Form → Short Call → Offer
That’s it.
No complicated tech.
No long sales pages.
No pushing people off-platform too early.
Step 1: Use the Right Platform (Meta Ads in Dublin)
Facebook and Instagram are still the best platforms for:
- Reaching local Dublin audiences
- Running video ads
- Starting conversations
- Booking calls
- Selling high-ticket offers
People are already there.
You just need to meet them in the right way.
Step 2: Use a Simple Lead Magnet (Not a Long Funnel)
Instead of a big webinar, we use:
- A short free training
- A checklist
- A mini guide
- A simple audit offer
- Or a quick strategy call
The goal isn’t to sell straight away.
The goal is to start a conversation.
Example ad message:
“Struggling to attract high-ticket clients in Dublin?
I’ll show you the exact system I use.”
Simple. Clear. Relevant.
Step 3: Keep People on the Platform (Messenger Works)
Messenger is one of the most powerful tools for lead generation in 2026.
Why?
- People actually reply
- It feels personal
- It’s instant
- You don’t lose leads to email spam
- You don’t push them off-platform
Instead of sending people to a long website, we ask:
“Thanks for your interest – what’s your main goal right now?”
That starts a real conversation.
From there, we qualify:
- What they do
- What they’re struggling with
- What they want to achieve
Then we book a short call.
Step 4: The Call (No Pressure Selling)
The call isn’t about “closing”.
It’s about:
- Understanding the person
- Seeing if they’re a good fit
- Offering the right solution
High-ticket clients in Dublin don’t want hype.
They want clarity.
How to Beat the Competition in Dublin: Go Where There’s Less Noise
Most coaches fight in the same crowded spaces:
- Same audiences
- Same funnels
- Same messaging
- Same platforms
Instead, we look for:
- Underserved niches
- Local Dublin markets
- Specific industries
- New ad formats
- Less competitive angles
Less noise = more attention.
You don’t need to be everywhere.
You just need to be in the right place.
Why This Works in 2026
People are tired of:
- Overhyped promises
- Complicated funnels
- Fake urgency
- Generic ads
They want:
- Simple systems
- Real conversations
- Clear offers
- Honest communication
That’s why this funnel works for high-ticket coaches in Dublin, Ireland, and the UK.
Final Thoughts
You don’t need the fanciest funnel.
You don’t need the loudest brand.
You don’t need the biggest ad budget.
You need:
- A clear niche
- A simple funnel
- The right traffic source
- And a message that connects
That’s how high-ticket coaches grow in 2026.
Need Help Setting This Up?
If you’re a coach based in Dublin (or anywhere in Ireland) and want a simple, effective lead generation system using Facebook & Instagram ads, I can help.
Katrina McBride
The Advert Elixir
Meta Ads Specialist for Dublin & Ireland
