Turn Meta™ Ads Into A Predictable Growth Channel
If you are spending money on Facebook and Instagram ads but still don’t know what’s working, why that campaign won’t scale, or how spend is tied to revenue, the issue isn’t Meta — it’s strategy.
Most businesses hit a ceiling because their ads were never engineered to scale in the first place. They are handed dashboards, metrics, and “optimisations” with no real answers. That stops here.
I work with established businesses who are done with:
Agencies that report clicks instead of profit
Constant testing with no strategy or direction
Expensive fees with no accountability
Confusing dashboards that don’t answer real questions
With the right system in place you get:
Clarity on what is actually driving revenue
Ads that scale without unraveling
Confidence in spend because performance is predictable
A partner who takes responsibility for outcomes
Hey there!
If you’re here, chances are you’re serious about growth and you want Meta ads handled properly.
I’ve spent over 10 years leading Meta ad strategy for established businesses, including scaling one company from €1 million to over €10 million in annual turnover through Meta ads. I’m usually brought in when budgets are significant, decisions matter, and there’s no room for wasted time or spend.
What I enjoy most is helping businesses move with confidence. When the strategy is clear, the numbers make sense, and Meta ads stop being something you worry about and start becoming something you rely on.
Working with me is straightforward. I take responsibility for direction, stay close to performance, and build Meta ad systems designed to support serious growth. I work with a small number of clients so I can do this properly.
If that’s what you’re looking for, we should talk.
– Katrina
Working with me feels focused, personal, and calm. I work closely with you, not at arm’s length, and I stay deeply involved in both strategy and performance.
I bring a wider business lens to Meta ads, shaped by working with everything from ambitious SMEs to large international brands. We talk about what really matters. Growth, margins, lead quality, and how Meta supports the bigger picture.
The experience is boutique by design. I keep my client list small so you get attention, clear thinking, and decisions made with care. You’ll always know what’s being done, why it matters, and where we’re heading next.
Run a service business or eCommerce brand, from strong SMEs to large international teams, and feel pressure to make Meta ads work properly because growth depends on it
Have a good brand and a solid product, but sales are not where they should be and you’re not fully sure why
Are spending on ads but don’t feel confident in the results, unsure what’s driving sales, what’s being wasted, or whether the strategy is actually right
Need to grow in a specific market and want clear direction, not more testing, opinions, or mixed advice
Are not prepared to invest in ads. For local or smaller businesses, a minimum of €500 per month is required for Meta ads to be effective
Want immediate returns without allowing at least one month for the strategy to take effect
Prefer to micromanage decisions rather than trust experience and clear direction
Are not open to advice, challenge, or changing approach when needed
I help businesses turn Meta ads into a predictable growth channel that drives measurable leads and sales, without wasted spend, unclear reporting, or constant oversight.
When you work with me, you get:
A clear growth strategy tied directly to revenue
A clean, scalable Meta ad structure built to perform
Ongoing optimisation driven by performance, not guesswork
Clear insight into what’s working, what’s not, and what happens next
Direct access to a senior strategist leading the account
If after the first month it’s clear we’re not the right fit, you’re free to walk away with clarity, structure, and direction you can keep.
Limited client partnerships available
Online or In-House, Fully Bespoke
This option is for businesses that want to run Meta ads internally, but need senior guidance to do it well.
I work with founders, marketing directors, or in-house teams to bring clarity, structure, and confidence to Meta ads. Training and advisory are fully bespoke, shaped around your business, your team, and the time you have available.
This can be delivered online or in-house, depending on what works best for you.
This is right for you if you want:
Strategic direction without full ad management
Support tailored to your business, team, and goals
Clear answers, better decision-making, and fewer costly mistakes
Confidence that your Meta ads are being run correctly
Availability is limited and subject to fit.
Yes, but the way they work has changed significantly. Meta now relies more heavily on machine learning systems like Andromeda, which prioritise signal quality, account structure, and creative over manual tactics. Businesses seeing success in 2026 are those using clean setups, strong messaging, and clear conversion signals. Outdated approaches often underperform.
Andromeda is part of Meta’s AI-driven delivery system. It means Meta ads now perform best when accounts are simple, data is clean, and decisions are made strategically rather than through constant manual tweaking. This shift is why experience and strategy matter more than ever. My approach is built around how Meta works today, not how it worked years ago.
I don’t just manage ads. I lead strategy. That means looking at Meta ads in the context of your wider business, including growth targets, margins, lead quality, and market focus. I work closely with a small number of clients and stay directly involved in performance and decision-making, rather than delegating to junior teams.
Yes. This is one of the most common situations I see. Ads are often running, but the structure, strategy, or decision-making behind them isn’t strong enough to support consistent results. I review what’s happening, simplify where needed, and rebuild strategy so performance is easier to understand and scale.
Poor conversions are rarely about the platform alone. They are usually caused by a combination of targeting, messaging, creative, or the journey after the click. I focus on aligning all parts of the system so ads attract the right people and guide them clearly towards action.
I take a structured, hands-on approach. Strategy comes first, followed by clean account setup, focused execution, and ongoing optimisation based on performance. Reporting is tied to outcomes that matter to the business, not vanity metrics or dashboards for the sake of it.
Yes. I work with a range of businesses, including local and smaller companies. For Meta ads to be effective, a minimum ad spend of €500 per month is required. What matters most is not size, but willingness to invest properly, follow strategy, and allow time for results.
Every business is different, but Meta ads need time to stabilise and perform properly. I require a minimum commitment of one month so strategy has the chance to work. Short-term thinking usually leads to frustration and wasted spend.
Success is measured in business outcomes. Depending on your goals, that may be leads, bookings, sales, or revenue growth. I focus on clarity around what’s working, what isn’t, and what decisions need to be made next, rather than overwhelming you with metrics.
I offer two ways to work together:
Done-For-You Meta Ads Management, where I lead strategy and execution end-to-end
Meta Ads Advisory & Training, delivered online or in-house, fully bespoke to your business, team, and available time
Both options are application-based and subject to fit.
Today is the first day on your path to success. Get in touch if you are ready for…
Cain