When a high-ticket coach in Dublin asked me to fix their lead generation, I didn’t build a bigger funnel. I built a simpler one.

If you’re a coach selling online programmes or memberships in Dublin, you’ve probably noticed how crowded the space has become. Everyone is running ads.Everyone has a funnel.Everyone promises results. And that means more competition, higher ad costs, and less attention. The coaches who are winning in 2026 aren’t doing more.They’re doing less – but smarter. […]
This home décor brand didn’t change their products, prices, or website.We only changed how they used Meta’s new ad features and sales followed.

In late 2025, I worked with an online home décor brand selling products across Ireland and the UK.They had great products – stylish, affordable, and perfect for impulse buyers – but their Facebook and Instagram ads had stopped performing. Sales were inconsistent, ad costs were creeping up, and the usual strategies just weren’t working anymore. […]


